Built for independent shops

AI Service Advisor Built for Independent Shops

Stop losing customers to voicemail. ServiceLane handles calls, texts, and scheduling 24/7.

Book a Free Demo — Takes 30 Seconds

Request received!

We'll reach out within 24 hours to schedule your demo.

250K
Independent shops in the US
62%
Of calls go unanswered
$49
Starting price. Competitors charge $500–2,000/mo

Mechanics fix cars.
Nobody talks to the customer.

Missed calls, lost revenue

Your hands are covered in grease. The phone rings. By the time you get to it, they've already called someone else.

"Is my car ready yet?"

The number one question customers ask. The number one thing that pulls technicians away from actual work.

No follow-up, no repeat business

Great work doesn't matter if nobody reminds the customer to come back for their next oil change.

Enterprise tools, enterprise prices

Toma, Numa, STELLA all cost $500-2000/month and need IT teams to set up. That's dealership money, not shop money.

How ServiceLane works

01

Sign up in 30 seconds

Tell us your shop name, hours, and services. No IT, no hardware, no complicated setup.

02

AI handles the front desk

Answers texts. Books appointments. Sends customers real-time status updates as vehicles move through service.

03

You focus on the work

ServiceLane follows up after every job, reminds customers about upcoming maintenance, and keeps them coming back.

What the AI handles

📞

Inbound calls and texts

Every customer gets a response within seconds. Hours, pricing, availability — all answered instantly.

📅

Appointment scheduling

Customers book directly via text or chat. No more back-and-forth. Shows up on your dashboard immediately.

🔨

Live status updates

Drop a note when you start a job, mark it done when you finish. ServiceLane texts the customer automatically.

🔁

Automatic follow-ups

Post-service satisfaction check. Maintenance reminders. Recall notifications. All hands-free.

Why shop owners trust us

Built from real experience,
not a Silicon Valley guess

ServiceLane was created by someone who actually worked the front desk at a busy shop — not by engineers who've never set foot in a service bay.

After years as a service advisor, I saw great mechanics lose customers just because nobody answered the phone. ServiceLane fixes that.
👩‍🔧
Alicia Verven
Founder · Former Service Advisor, Dutchess Dodge
🏭

Former service advisor

Built by someone who's answered 80+ calls on a Monday, juggled walk-ins with phone traffic, and lived the front-desk chaos firsthand.

🔧

Independent shop DNA

Designed for 1–5 bay shops that don't have an IT department or a $2,000/mo software budget. Because that's who we built this for.

💰

Honest, flat pricing

$49/mo. No contracts. No per-minute fees. No hidden costs. Every competitor makes you call sales to see their price — we don't.

Simple, honest pricing

Every competitor hides their pricing behind a sales call. We don't.

No per-minute fees. No contracts. Setup in 3 days.

Basic

$49/mo
Everything you need to stop missing customers
  • AI text & chat responses, 24/7
  • Appointment scheduling
  • Customer conversation history
  • Owner dashboard
  • Up to 100 conversations/mo
Get Started — $49/mo

How we compare

Feature ServiceLane Competitors
Pricing $49-99/mo $500-2,000/mo
Setup time 3 days 2-4 weeks
Contracts None 12-24 months
Per-minute fees $0 $0.15-0.50/min
Built for Independent shops Enterprise dealerships
Setup in 3 steps

Up and running in under an hour

No IT department. No hardware. No 4-week implementation project.

1 📞

Plug in your shop number

Connect your existing business phone in 5 minutes. Your number stays the same — ServiceLane just answers it first.

⏱ 5 minutes
2 🤖

AI handles calls & texts

ServiceLane answers customers 24/7: scheduling, "is my car ready?" questions, status updates, and follow-ups — all handled automatically.

⏱ Works immediately
3 🔧

You focus on cars

Get a live dashboard showing every conversation, upcoming appointment, and customer message — so you always know what's happening without picking up the phone.

⏱ Always up to date
Built by a Real Service Advisor
"I lived the chaos. That's why I built this."

ServiceLane was built by Alicia Verven, a former service advisor at Dutchess Dodge in Poughkeepsie, NY. She's lived the chaos of missed calls, lost customers, and juggling walk-ins with phone traffic. That's why ServiceLane exists — it's built by someone who actually did this job.

Why this matters: Every competitor was built by engineers who've never seen the inside of a service bay. ServiceLane was built by someone who's taken 80 calls on a Monday. The difference shows in every feature.

Ready to stop losing customers to voicemail?

Book a free demo and we'll show you exactly how ServiceLane works for your shop. No sales pitch — just a quick walkthrough tailored to your business.

Personalized demo for your shop
See real AI conversations in action
No commitment, no credit card
We'll reach out within 24 hours
"62% of callers who hit voicemail don't leave a message — they just call the next shop on Google. That's money walking out your door every single day."
— Independent auto shop industry data

Book Your Free Demo

Takes 30 seconds. We'll schedule at your convenience.

Request received!

We'll reach out within 24 hours to schedule your personalized demo — usually same business day. Keep an eye on your email (and check spam just in case).

From the blog

Practical guides for independent shop owners.

Missed Calls

Why Independent Auto Shops Lose 30% of Customers to Voicemail

60% of callers who hit voicemail don't leave a message — they call the next shop. Here's how to stop the bleeding.

Read article →
AI Answering Service

5 Signs Your Auto Shop Needs an AI Answering Service

If advisors are always on the phone and reviews mention "hard to reach" — your shop is losing money to a solvable problem.

Read article →
📖
View all articles
Resources for shop owners

Frequently asked questions

Everything auto shop owners want to know before signing up.

What is an AI service advisor for auto repair shops?

An AI service advisor is software that acts like a virtual front-desk employee for your auto repair shop. It answers customer calls and texts, books appointments, sends real-time status updates, and follows up after service — automatically, 24/7, without a human on the phone.

How does an AI answering service for auto shops actually work?

You connect your existing shop phone number to ServiceLane in about 5 minutes. ServiceLane answers every inbound call and text: it tells customers your hours and pricing, books appointments into your calendar, sends real-time updates as vehicles move through service, and automatically follows up when the job is done.

How much does an AI receptionist for an auto shop cost?

ServiceLane starts at $49/month — covering AI text and chat responses 24/7, appointment scheduling, and up to 100 conversations/month. The Pro plan ($99/month) adds unlimited conversations, live status updates, automatic follow-ups, and a custom AI personality. No contracts, no per-minute fees, no IT team required.

Can I keep my existing business phone number?

Yes. Your number stays the same — ServiceLane routes through your existing number. Customers dial the same number they always have; ServiceLane just answers it first.

Do I need an IT department to set this up?

No. Setup takes under an hour. Tell ServiceLane your shop name, hours, and services — it handles the rest. Most shops are live within 3 days of signing up.

How is ServiceLane different from Toma, Numa, or STELLA?

Those platforms cost $500–$2,000/month, require 2–4 week implementations, and are built for enterprise dealerships. ServiceLane starts at $49/month, sets up in under an hour, has no contracts, and was designed by a former service advisor who actually worked the front desk at a busy shop.

Still have questions? Book a free demo